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~language:"eng"
~person:"Jang, Soocheong"
~person:"Rajagopal"
~subject:"Advertising effects"
~subject:"Consumer behaviour"
~subject:"Impact assessment"
~type_genre:"Article in journal"
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Advertising effects
Consumer behaviour
Impact assessment
Konsumentenverhalten
95
Restaurant industry
68
Gastronomie
67
USA
62
United States
62
Mexico
39
Mexiko
39
Brand image
22
Customer satisfaction
22
Kundenzufriedenheit
22
Markenimage
22
Hotel industry
21
Hotellerie
21
Brand management
20
Markenführung
20
Dienstleistungsqualität
19
Service quality
19
Franchising
17
Beziehungsmarketing
15
Relationship marketing
15
Tourism industry
14
Tourismuswirtschaft
14
Emotion
13
Firm performance
13
Tourism
13
Tourism marketing
13
Tourismus
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Tourismusmarketing
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Unternehmenserfolg
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Werbewirkung
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Holiday behaviour
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Urlaubsverhalten
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10
Complaint management
10
Brand
9
Einzelhandel
9
Markenartikel
9
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9
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Article
99
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Article in journal
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99
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3
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3
Accompanied by computer file
1
Bibliografie enthalten
1
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1
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Language
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English
Author
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Jang, Soocheong
Rajagopal
Han, Heesup
115
Mattila, Anna S.
99
Phau, Ian
81
Lusk, Jayson L.
77
Khare, Arpita
68
Dwivedi, Yogesh Kumar
67
Pelsmacker, Patrick de
67
Nayga, Rodolfo M.
64
Loureiro, Sandra Maria Correia
63
Grewal, Dhruv
62
Septianto, Felix
62
Belk, Russell W.
57
Paul, Justin
55
Ko, Eunju
51
Laroche, Michel
51
Eisend, Martin
50
Kim, Jungkeun
50
Bagozzi, Richard P.
47
Hollebeek, Linda D.
46
Dens, Nathalie
43
Diamantopoulos, Adamantios
42
Kim, Seongseop
42
Romaniuk, Jenni
42
Sharma, Piyush
42
Das, Gopal
41
Gupta, Rangan
41
Bang, Nguyen
40
Thaichon, Park
40
Wong, IpKin Anthony
39
Ko, Yong Jae
38
Verhoef, Peter C.
38
Burton, Scot
37
Gierl, Heribert
37
Park, Jungkun
37
Vrontis, Demetris
37
Hyun, Sunghyup Sean
36
Kaiser, Harry M.
36
Balaji, M. S.
35
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International journal of hospitality management
31
International journal of contemporary hospitality management
11
International journal of business innovation and research
7
International journal of business competition and growth : IJBCG
4
International journal of business excellence
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
International journal of business innovation and research : IJBIR
2
International journal of productivity and quality management : IJPQM
2
Journal of transnational management : the official journal of the International Management Development Association
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of services marketing
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Tourism management : research, policies, practice
2
Global business & economics review
1
International journal of business excellence : IJBEX
1
International journal of consumer studies
1
International journal of economics and business research
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of management practice : IJMP
1
International journal of retail & distribution management
1
International journal of services and operations management
1
International journal of services and operations management : IJSOM
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of destination marketing & management
1
Journal of food products marketing
1
Journal of hospitality marketing & management
1
Journal of international consumer marketing
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Journal of travel and tourism marketing
1
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
Service business
1
The service industries journal
1
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ECONIS (ZBW)
99
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1
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99
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1
Convergence of quality and productivity in start-up enterprises : analysis of divergent value perspectives
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of productivity and quality …
40
(
2023
)
1
,
pp. 55-79
Persistent link: https://www.econbiz.de/10014364199
Saved in:
2
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
3
How to maintain sustainable consumer behaviours : a systematic review and future research agenda
Elhoushy, Sayed
;
Jang, Soocheong
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2181-2211
Persistent link: https://www.econbiz.de/10014427271
Saved in:
4
Plant-based food is unhealthy : that's not true! : how can corrective messages help promote plant-based menus in quick-service restaurants?
Zhang, Xingyi
;
Jeong, EunHa
;
Shao, Xiaolong
;
Jang, Soocheong
- In:
International journal of contemporary hospitality management
35
(
2023
)
9
,
pp. 3216-3234
Persistent link: https://www.econbiz.de/10014334291
Saved in:
5
"Seeing is experiencing" : impact of showcasing fashion merchandise on digital platforms
Rajagopal
;
Rajagopal, Ananya
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 214-231
Persistent link: https://www.econbiz.de/10014292083
Saved in:
6
To whom do restaurants' preventive measures matter more during a pandemic? : the moderating effects of need-for-cognition and relationship strength
Kim, Heewon
;
Jang, Soocheong
;
Gim, Jaehee
- In:
International journal of contemporary hospitality management
35
(
2023
)
9
,
pp. 3360-3386
Persistent link: https://www.econbiz.de/10014334308
Saved in:
7
Does social class matter in recovering self-service technology failures?
Kim, Heewon
;
Jang, Soocheong
- In:
International journal of contemporary hospitality management
34
(
2022
)
3
,
pp. 1135-1153
Persistent link: https://www.econbiz.de/10013164531
Saved in:
8
Impact of retailing technology during business shutdown
Rajagopal
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 441-459
Persistent link: https://www.econbiz.de/10013393441
Saved in:
9
Inferiority feeling and conspicuous buying behaviour : analysing quality of life concerns among consumers in Mexico
Rajagopal
- In:
International journal of productivity and quality …
35
(
2022
)
2
,
pp. 171-192
Persistent link: https://www.econbiz.de/10013093198
Saved in:
10
Restaurant-visit intention : do anthropomorphic cues, brand awareness and subjective social class interact?
Kim, Heewon
;
Jang, Soocheong
- In:
International journal of contemporary hospitality management
34
(
2022
)
6
,
pp. 2359-2378
Persistent link: https://www.econbiz.de/10013412621
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