"Seeing is experiencing" : impact of showcasing fashion merchandise on digital platforms
Year of publication: |
2023
|
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Authors: | Rajagopal ; Rajagopal, Ananya |
Published in: |
Qualitative market research : an international journal. - Bingley : Emerald, ISSN 1758-7646, ZDB-ID 2012932-4. - Vol. 26.2023, 3, p. 214-231
|
Subject: | Consumer perceptions | Digital retailing | Purchase intentions | Virtual merchandising | Digitalisierung | Digitization | Konsumentenverhalten | Consumer behaviour | Mode | Fashion | Verkaufsförderung | Sales promotion | Online-Handel | Online retailing | Digitale Plattform | Digital platform | Textilhandel | Textile distribution | Einzelhandel | Retail trade | Social Web | Social web | Online-Marketing | Internet marketing |
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