//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Johnson, Guillaume D."
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kulturelle Vielfalt"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
2
Multicultural society
2
Multikulturelle Gesellschaft
2
Werbewirkung
2
Advertising
1
Ethnic group
1
Ethnische Gruppe
1
France
1
Frankreich
1
Learning psychology
1
Lernpsychologie
1
Marketing management
1
Marketingmanagement
1
South Africa
1
Südafrika
1
Target group
1
Werbung
1
Zielgruppe
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
2
Language
All
English
Author
All
Johnson, Guillaume D.
Demangeot, Catherine
6
Broderick, Amanda J.
3
Grier, Sonya A.
3
Kipnis, Eva
3
Adkins, Natalie Ross
2
Alesina, Alberto
2
Arcodia, Charles
2
Cross, Samantha N. N.
2
Ferguson, Nakeisha S.
2
Lee, Insun
2
Lee, Timothy Jeonglyeol
2
Pullig, Chris
2
Seo, Yuri
2
Südekum, Jens
2
Thomas, David C.
2
Ulver, Sofia
2
Achtenhagen, Leona
1
Adair, Wendi L.
1
Akpapuna, Merrilyn
1
Allison, Gareth
1
Amara, Mahfoud
1
Arrighetti, Alessandro
1
Assad, Jean-Claude
1
Belk, Russell W.
1
Best, Susy F.
1
Blien, Uwe
1
Brodt, Susan E.
1
Brunow, Stephan
1
Buchanan-Oliver, Margo
1
Burgos, David
1
Cheetham, Fiona
1
Choi, Eunju
1
Chua, Roy Y. J.
1
Chuapetcharasopon, Pylin
1
Craig, C. S.
1
Cranfield, John A. L.
1
Cruz, Angela Gracia B.
1
Dandolo, Francesco
1
Demangoet, Catherine
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
1
Journal of global marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Targeting without alienating : multicultural advertising and the subtleties of targeted advertising
Johnson, Guillaume D.
;
Grier, Sonya A.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
2
,
pp. 233-258
Persistent link: https://www.econbiz.de/10009154743
Saved in:
2
Conceptualizing multicultural advertising effects in the "New" South Africa
Johnson, Guillaume D.
;
Elliott, Roger M.
;
Grier, Sonya A.
- In:
Journal of global marketing
23
(
2010
)
3
,
pp. 189-207
Persistent link: https://www.econbiz.de/10008652534
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->