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~language:"eng"
~person:"Kaplan, Andreas M."
~subject:"Innovationsmanagement"
~subject:"USA"
~type:"article"
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Kaplan, Andreas M.
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Organizations and social networking : utilizing social media to engage consumers
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Understanding purchasing behavior within virtual worlds : planned purchases and impulse buying
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Organizations and social networking : utilizing social …
,
(pp. 79-101)
.
2013
Persistent link: https://www.econbiz.de/10009768700
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Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
53
(
2010
)
1
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pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
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