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~language:"eng"
~person:"Khan, Imran"
~person:"Preeda Srinaruewan"
~subject:"Brand management"
~subject:"Brand"
~subject:"Customer integration"
~subject:"Customer satisfaction"
~subject:"Emotion"
~subject:"Structural equation model"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Brand relationship"
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Brand management
Brand
Customer integration
Customer satisfaction
Emotion
Structural equation model
Beziehungsmarketing
5
Brand loyalty
5
Consumer behaviour
5
Konsumentenverhalten
5
Markenführung
5
Markentreue
5
Relationship marketing
5
Brand image
4
Markenartikel
4
Markenimage
4
CSR
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Internet marketing
2
Kundenzufriedenheit
2
Online-Marketing
2
brand loyalty
2
Advertising
1
Advertising effects
1
Affective/calculative commitment
1
Age
1
Age group
1
Altersgruppe
1
Brand experience
1
Brand identification
1
Brand satisfaction
1
CBE
1
Confidence
1
Corporate association
1
Customer experience
1
Customer-brand engagement
1
Einzelhandel
1
Electronic Banking
1
Electronic banking
1
Online banking
1
Retail trade
1
Social Web
1
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Aufsatz in Zeitschrift
Article in journal
5
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English
Author
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Khan, Imran
Preeda Srinaruewan
Han, Heesup
8
Dawes, John
7
Fatma, Mobin
4
Fetscherin, Marc
4
Hollebeek, Linda D.
4
Huang, Chao-Chin
4
Kim, Jinkyung Jenny
4
Leckie, Civilai
4
Rahman, Zillur
4
Rather, Raouf Ahmad
4
Rubio Benito, Natalia
4
Ahn, Jiseon
3
Al-Hawary, Sulieman Ibraheem Shelash
3
Augusto, Mário Gomes
3
Back, Ki-Joon
3
Ekinci, Yuksel
3
Fang, Shih Chieh
3
Guzman, Francisco
3
Hsieh, Sara H.
3
Islam, Jamid Ul
3
King, Ceridwyn
3
Kunkel, Thilo
3
Loureiro, Sandra Maria Correia
3
Meyer-Waarden, Lars
3
Ramakrishnan, Ruchika
3
Rita, Paulo
3
So, Kevin Kam Fung
3
Sohail, M. Sadiq
3
Solem, Birgit Andrine Apenes
3
Tsai, Shu-pei
3
Wooldridge, Barbara Ross
3
Abratt, Russell
2
Aljuhmani, Hasan Yousef
2
Alnawas, Ibrahim
2
Arli, Denni
2
Aslam, Wajeeha
2
Astakhova, Marina
2
Athanasopoulou, Pinelopi
2
Bang, Nguyen
2
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International journal of business excellence
1
International journal of internet marketing and advertising : IJIMA
1
Journal of retailing and consumer services
1
The international journal of bank marketing : IJBM
1
The journal of product & brand management
1
Source
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ECONIS (ZBW)
5
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1
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
2
Customer experience and commitment in retailing : does customer age matter?
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012305359
Saved in:
3
Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
4
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
5
How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
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