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~language:"eng"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~person:"Sharma, Piyush"
~person:"Wiedmann, Klaus-Peter"
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
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Subject
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B-to-B-Marketing
Konsumentenverhalten
Theorie
Consumer behaviour
80
Marktforschung
59
Market research
55
Relationship marketing
41
Beziehungsmarketing
40
Marketing
35
Brand management
30
India
30
Markenführung
30
Marketing theory
30
Marketingtheorie
30
Indien
29
Marketing management
21
Marketingmanagement
21
Theory
21
Lieferantenmanagement
20
Service quality
20
Supplier relationship management
20
Brand image
19
Customer satisfaction
19
Dienstleistungsqualität
19
Markenimage
19
Kundenzufriedenheit
18
Business-to-business marketing
15
International marketing
15
Luxury goods
14
Luxusgüter
14
USA
13
United States
13
Brand
11
Markenartikel
11
Marketingforschung
11
Internationales Marketing
9
Naresh K. Malhotra
9
Einzelhandel
8
Green marketing
8
Retail trade
8
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Undetermined
44
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1
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Article
88
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25
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80
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80
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10
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10
Collection of articles of several authors
9
Sammelwerk
9
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4
Lehrbuch
3
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3
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2
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1
Graue Literatur
1
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1
Handbuch
1
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1
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1
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1
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Language
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English
German
118
Author
All
Khare, Arpita
Malhotra, Naresh K.
Pepels, Werner
Sharma, Piyush
Wiedmann, Klaus-Peter
Han, Heesup
71
Kumar, V.
60
Lambertini, Luca
59
Mattila, Anna S.
52
Loureiro, Sandra Maria Correia
49
Peitz, Martin
48
Hollebeek, Linda D.
46
Verhoef, Peter C.
46
Phau, Ian
42
Grewal, Dhruv
41
Herrmann, Andreas
41
Franses, Philip Hans
39
Thisse, Jacques-François
39
Bagozzi, Richard P.
38
Dwivedi, Yogesh Kumar
37
Anderson, Simon P.
36
Bang, Nguyen
36
Helpman, Elhanan
36
Sheth, Jagdish N.
36
Ko, Eunju
35
Matsushima, Noriaki
35
Cova, Bernard
34
Gustafsson, Anders
34
Keller, Kevin Lane
34
Pelsmacker, Patrick de
34
Usman, Osly
34
Vrontis, Demetris
34
Romaniuk, Jenni
32
Kleinaltenkamp, Michael
31
Melewar, T. C.
31
Woodside, Arch G.
30
Berry, Steven
29
Hruschka, Harald
29
Kind, Hans Jarle
29
Mittal, Vikas
29
Balaji, M. S.
28
Chintagunta, Pradeep K.
28
Homburg, Christian
28
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Published in...
All
Journal of business research : JBR
15
SAGE library in marketing
7
Review of marketing research
6
Journal of retailing and consumer services
4
The journal of brand management : an international journal
4
The journal of services marketing
4
Fundamentals of marketing research ; Vol. 1
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business-to-business marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of international consumer marketing
3
Psychology & marketing
3
European journal of marketing : EJM
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of fashion marketing and management
2
Marketing intelligence & planning
2
Research and the development of pedagogical materials : working papers
2
SpringerLink / Bücher
2
The journal of product & brand management
2
AMS review : official publication of the Academy of Marketing Science
1
Consumer psychology in a social media world
1
Consumption culture in Europe : insight into the beverage industry
1
Contemporary research in e-branding
1
Emerald insight
1
Handbook of research on Asian business
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of financial services marketing : JFSM
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of global marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing analytics : JMA
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
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Source
All
ECONIS (ZBW)
113
Showing
1
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10
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113
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date (oldest first)
1
Culturally diverse teams and inter-organizational knowledge sharing behavior : the role of perceived morality and relationship orientation
Nguyen Tuyet-Mai
;
Sharma, Piyush
;
Kingshott, Russel
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 120-129
Persistent link: https://www.econbiz.de/10014456186
Saved in:
2
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
3
Adopting big data to create an "outside-in" global perspective of Guanxi
Lee, Liane W. Y.
;
Sharma, Piyush
;
Barnes, Bradley R.
- In:
Journal of business research : JBR
139
(
2022
),
pp. 614-628
Persistent link: https://www.econbiz.de/10013194234
Saved in:
4
How B2B relationships influence new product development in entrepreneurial firms? : the role of psychological tension
Zheng, Leven J.
;
Zhang, Yameng
;
Zhan, Wu
;
Sharma, Piyush
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1451-1462
Persistent link: https://www.econbiz.de/10013194384
Saved in:
5
Dark side of business-to-business (B2B) relationships
Sharma, Piyush
;
Kingshott, Russel
;
Leung, Tak Yan
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1186-1195
Persistent link: https://www.econbiz.de/10013185089
Saved in:
6
Masking, claiming and preventing innovation in cross-border B2B relationships : neo-colonial frameworks of power in global IT industry
Malik, Ashish
;
Mahadevan, Jasmin
;
Sharma, Piyush
; …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 327-339
Persistent link: https://www.econbiz.de/10012581610
Saved in:
7
Exploring the dark side of third-party certification effect in B2B relationships : a professional financial services perspective
Cheng, Louis T. W.
;
Sharma, Piyush
;
Shen, Jianfu
;
Ng, …
- In:
Journal of business research : JBR
127
(
2021
),
pp. 123-136
Persistent link: https://www.econbiz.de/10012494391
Saved in:
8
The role of shopping values and consumer attitudes toward mall events
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10013549988
Saved in:
9
The impact of psychological contract breaches within east-west buyer-supplier relationships
Kingshott, Russel P. J.
;
Sharma, Piyush
;
Sima, Herbert
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 220-231
Persistent link: https://www.econbiz.de/10012290048
Saved in:
10
An integrated model for predicting consumer's intention to write online reviews
Dixit, Saumya
;
Badgaiyan, Anant Jyoti
;
Khare, Arpita
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 112-120
Persistent link: https://www.econbiz.de/10011980807
Saved in:
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