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~language:"eng"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~person:"Wiedmann, Klaus-Peter"
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
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B-to-B-Marketing
Konsumentenverhalten
Theorie
Consumer behaviour
58
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57
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52
Marketing
31
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30
Marketingtheorie
30
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29
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Naresh K. Malhotra
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German
118
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Khare, Arpita
Malhotra, Naresh K.
Pepels, Werner
Wiedmann, Klaus-Peter
Han, Heesup
71
Kumar, V.
60
Lambertini, Luca
59
Mattila, Anna S.
52
Loureiro, Sandra Maria Correia
49
Peitz, Martin
48
Verhoef, Peter C.
46
Hollebeek, Linda D.
44
Phau, Ian
42
Grewal, Dhruv
41
Herrmann, Andreas
41
Franses, Philip Hans
39
Thisse, Jacques-François
39
Bagozzi, Richard P.
38
Dwivedi, Yogesh Kumar
37
Anderson, Simon P.
36
Bang, Nguyen
36
Helpman, Elhanan
36
Ko, Eunju
35
Matsushima, Noriaki
35
Sheth, Jagdish N.
35
Cova, Bernard
34
Gustafsson, Anders
34
Keller, Kevin Lane
34
Pelsmacker, Patrick de
34
Usman, Osly
34
Vrontis, Demetris
34
Romaniuk, Jenni
32
Kleinaltenkamp, Michael
31
Melewar, T. C.
31
Sharma, Piyush
30
Woodside, Arch G.
30
Hruschka, Harald
29
Kind, Hans Jarle
29
Mittal, Vikas
29
Balaji, M. S.
28
Berry, Steven
28
Chintagunta, Pradeep K.
28
Homburg, Christian
28
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SAGE library in marketing
7
Review of marketing research
6
Journal of business research : JBR
4
The journal of brand management : an international journal
4
Fundamentals of marketing research ; Vol. 1
3
Journal of business-to-business marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of international consumer marketing
3
Psychology & marketing
3
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of fashion marketing and management
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
Research and the development of pedagogical materials : working papers
2
AMS review : official publication of the Academy of Marketing Science
1
Consumer psychology in a social media world
1
Consumption culture in Europe : insight into the beverage industry
1
Emerald insight
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of financial services marketing : JFSM
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of global marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing communications
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing
1
Journal of targeting, measurement and analysis for marketing
1
Legends in marketing
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Nachhaltigkeit und Innovation in internen und externen Unternehmensbeziehungen : Festschrift für Prof. Dr. Klaus Bellmann zum 80. Geburtstag
1
Pearson always learning
1
Prentice-Hall international editions
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
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81
Customer loyality as a construct in the
marketing
of banking services
Jain, Arun K.
;
Pinson, Christian
;
Malhotra, Naresh K.
-
1987
Persistent link: https://www.econbiz.de/10011877203
Saved in:
82
Consumer cognitive complexity and the dimensionality of multidimensional scaling comfigurations
Malhotra, Naresh K.
;
Pinson, Christian
;
Jain, Arun K.
-
1988
Persistent link: https://www.econbiz.de/10000762996
Saved in:
83
Self concept and product choice : an integrated perspective
Malhotra, Naresh K.
- In:
Journal of economic psychology : research in economic …
9
(
1988
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10001043152
Saved in:
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