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~language:"eng"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~person:"Wiedmann, Klaus-Peter"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
~type_genre:"Collection of articles written by one author"
~type_genre:"Handbuch"
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Beziehungsmarketing
Konsumentenverhalten
Theorie
Marketing theory
2
Marketingtheorie
2
Relationship marketing
2
USA
2
United States
2
Auswahl
1
Betriebliches Informationssystem
1
Bewertung
1
Business intelligence system
1
Call centre
1
Callcenter
1
Consumer behaviour
1
Crew scheduling
1
Drittmittelmanagement
1
Erfolgsfaktor
1
Evaluation
1
Forecasting model
1
Luxury goods
1
Luxusgut
1
Luxusgüter
1
Markenpolitik
1
Market research
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Marktforschung
1
Multi-criteria analysis
1
Multikriterielle Entscheidungsanalyse
1
Naresh K. Malhotra
1
Paul E. Green
1
Personaleinsatzplanung
1
Product design
1
Produktgestaltung
1
Prognoseverfahren
1
Selection
1
Success factor
1
Welt
1
World
1
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Free
2
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Book / Working Paper
3
Type of publication (narrower categories)
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Collection of articles written by one author
Handbuch
Article in journal
59
Aufsatz in Zeitschrift
59
Collection of articles of several authors
11
Sammelwerk
11
Aufsatz im Buch
10
Book section
10
Aufsatzsammlung
4
Lehrbuch
3
Textbook
3
Hochschulschrift
2
Sammlung
2
Arbeitspapier
1
Graue Literatur
1
Handbook
1
Mehrbändiges Werk
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English
German
24
Author
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Khare, Arpita
Malhotra, Naresh K.
Pepels, Werner
Wiedmann, Klaus-Peter
Sheth, Jagdish N.
14
Bruhn, Manfred
6
Herrmann, Andreas
5
Holbrook, Morris B.
3
Krishnan, Balaji C.
3
Maas, Peter
3
Baker, Peter
2
Bardhi, Fleura
2
Belk, Russell W.
2
Benlian, Alexander
2
Clements, Michael P.
2
Croucher, Phil
2
Eckhardt, Giana M.
2
Ehrlich, Evelyn
2
Fanelli, Duke
2
Funk, Burkhardt
2
Hendry, David F.
2
Hill, Ronald Paul
2
Hollebeek, Linda D.
2
Homburg, Christian
2
Lee, Ju-Yeon
2
Moorman, Christine
2
Palmatier, Robert W.
2
Pauwels-Delassus, Véronique
2
Rushton, Alan
2
Sprott, David E.
2
Wind, Yoram
2
Zaltman, Gerald
2
Zarantonello, Lia
2
Adams, Julian
1
Ahlert, Dieter
1
Aichner, Thomas
1
Aiello, Lucia
1
Akao, Yōji
1
Akca, Selin
1
Albers, Sönke
1
Alichi, Ali
1
Alptekinoğlu, Aydın
1
Alt, Rainer
1
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Gottfried Wilhelm Leibniz Universität Hannover
2
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ECONIS (ZBW)
3
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How to create successful customer experiences? : an empirical investigation of drivers and outcomes and the development of a practical-oriented measurement concept
Labenz, Franziska
-
2019
Persistent link: https://www.econbiz.de/10012019951
Saved in:
2
Modelle zur Analyse, Auswahl, Einführung und Erfolgsmessung von betrieblichen Informationssystemen
Zakhariya, Halyna
-
2015
Persistent link: https://www.econbiz.de/10011441447
Saved in:
3
Luxury
marketing
: a challenge for theory and practice
Wiedmann, Klaus-Peter
(
ed.
);
Hennigs, Nadine
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10014011384
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