Luxury marketing : a challenge for theory and practice
Klaus-Peter Wiedmann, Nadine Hennigs (eds.)
| Year of publication: |
[2013]
|
|---|---|
| Other Persons: | Wiedmann, Klaus-Peter (ed.) ; Hennigs, Nadine (ed.) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Luxusgüter | Luxury goods | Marketing | Konsumentenverhalten | Consumer behaviour | Welt | World | Luxusgut | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Published items: |
22 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XIV, 416 Seiten Illustrationen, Diagramme 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors ; Handbuch ; Handbook |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 3-8349-4398-3 ; 978-3-8349-4398-9 ; 978-3-8349-4399-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014011384