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~language:"eng"
~person:"Ko, Eunju"
~person:"Megehee, Carol M."
~subject:"Conspicuous consumption"
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Conspicuous consumption
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15
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6
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Ko, Eunju
Megehee, Carol M.
Aledin, Samil A.
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Chuah, Stephanie Hui-wen
1
Costello, John P.
1
Durinik, Michal
1
Eugene Cheng-xi Aw
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Prochazka, Jakub
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Journal of business research : JBR
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ECONIS (ZBW)
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What is a luxury brand? : a new definition and review of the literature
Ko, Eunju
;
Costello, John P.
;
Taylor, Charles Robert
- In:
Journal of business research : JBR
99
(
2019
),
pp. 405-413
Persistent link: https://www.econbiz.de/10012023668
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2
Social benefits of brand logos in presentation of self in cross and same gender influence contexts
Lee, Jieun
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1341-1349
Persistent link: https://www.econbiz.de/10010530596
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