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~language:"eng"
~person:"Ko, Eunju"
~subject:"Brand"
~subject:"Luxury goods"
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Luxury goods
Brand image
13
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13
Consumer behaviour
10
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10
Brand management
9
Markenführung
9
Markenartikel
6
Fashion
4
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3
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Ko, Eunju
Phau, Ian
20
Sarkar, Abhigyan
15
Keller, Kevin Lane
14
Bang, Nguyen
13
Diamantopoulos, Adamantios
13
Japutra, Arnold
13
Guzman, Francisco
12
Khan, Imran
12
Melewar, T. C.
12
Sarkar, Juhi Gahlot
12
Fetscherin, Marc
11
Loureiro, Sandra Maria Correia
11
Shimul, Anwar Sadat
11
Ekinci, Yuksel
10
Khamitov, Mansur
10
Rahman, Zillur
10
Romaniuk, Jenni
10
Valette-Florence, Pierre
10
De Chernatony, Leslie
9
Gunasti, Kunter
9
Usman, Osly
9
Veloutsou, Cleopatra
9
Wiedmann, Klaus-Peter
9
Aaker, Jennifer
8
Dawes, John
8
Kaufmann, Hans Rüdiger
8
Sharp, Byron
8
Augusto, Mário Gomes
7
Brandão, Amélia Maria Pinto da Cunha
7
Christodoulides, George
7
Davvetas, Vasileios
7
Foroudi, Pantea
7
Fournier, Susan
7
Gupta, Suraksha
7
Hakenes, Hendrik
7
He, Jiaxun
7
Johnson, Lester W.
7
Joshi, Richa
7
King, Ceridwyn
7
Kumar, Vikas
7
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Journal of business research : JBR
2
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
6
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1
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
2
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
3
What is a luxury brand? : a new definition and review of the literature
Ko, Eunju
;
Costello, John P.
;
Taylor, Charles Robert
- In:
Journal of business research : JBR
99
(
2019
),
pp. 405-413
Persistent link: https://www.econbiz.de/10012023668
Saved in:
4
The role of fashion brand authenticity in product management : a holistic marketing apporach
Choi, Hyeonyoung
;
Ko, Eunju
;
Kim, Eun Young
;
Mattila, Pekka
- In:
The journal of product innovation management : an …
32
(
2015
)
2
,
pp. 233-242
Persistent link: https://www.econbiz.de/10010511270
Saved in:
5
Social benefits of brand logos in presentation of self in cross and same gender influence contexts
Lee, Jieun
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1341-1349
Persistent link: https://www.econbiz.de/10010530596
Saved in:
6
Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands : a comparison study of Korea, China, and Russia
Whang, Haesung
;
Ko, Eunju
;
Zhang, Ting
;
Mattila, Pekka
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 789-811
Persistent link: https://www.econbiz.de/10011547821
Saved in:
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