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~language:"eng"
~person:"Ko, Eunju"
~subject:"Brand logo"
~subject:"Conspicuous consumption"
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Brand logo
Conspicuous consumption
Brand image
13
Markenimage
13
Consumer behaviour
10
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10
Brand management
9
Markenführung
9
Brand
6
Markenartikel
6
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4
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4
Advertising effects
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Beziehungsmarketing
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Luxury goods
3
Luxusgüter
3
Relationship marketing
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Werbewirkung
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China
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Customer equity
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Customer value
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Designation of origin
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Tourismus
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Ko, Eunju
Machado, Joana César
2
Aledin, Samil A.
1
Alexander, Nicholas
1
Bang, Nguyen
1
Baxter, Stacey M.
1
Bettels, Jannick
1
Chuah, Stephanie Hui-wen
1
Costa, Patrício
1
Costello, John P.
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Daryanto, Ahmad
1
De Villiers, Rouxelle
1
Durinik, Michal
1
Dwivedi, Yogesh Kumar
1
Eugene Cheng-xi Aw
1
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1
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1
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1
Giroux, Marilyn
1
Gonzalez-Jimenez, Hector
1
Gutsatz, Michel
1
Ha-Brookshire, Jung E.
1
Heine, Klaus
1
Ilicic, Jasmina
1
Jacob, Isaac
1
Japutra, Arnold
1
Kartika, Gilang
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Keni, Keni
1
Kessous, Aurélie
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Khanna, Monica
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Kim, Jae-Eun
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Kim, Seongseop
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Klabi, Fethi
1
Kucuk, S. Umit
1
Lee, Jacob C.
1
Lee, Jieun
1
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1
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Journal of business research : JBR
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ECONIS (ZBW)
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What is a luxury brand? : a new definition and review of the literature
Ko, Eunju
;
Costello, John P.
;
Taylor, Charles Robert
- In:
Journal of business research : JBR
99
(
2019
),
pp. 405-413
Persistent link: https://www.econbiz.de/10012023668
Saved in:
2
Social benefits of brand logos in presentation of self in cross and same gender influence contexts
Lee, Jieun
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1341-1349
Persistent link: https://www.econbiz.de/10010530596
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