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~language:"eng"
~person:"Ko, Eunju"
~subject:"Conspicuous consumption"
~subject:"Sportmarketing"
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Conspicuous consumption
Sportmarketing
Brand image
13
Markenimage
13
Consumer behaviour
10
Konsumentenverhalten
10
Brand management
9
Markenführung
9
Brand
6
Markenartikel
6
Fashion
4
Mode
4
Advertising effects
3
Beziehungsmarketing
3
Luxury goods
3
Luxusgüter
3
Relationship marketing
3
Werbewirkung
3
China
2
Customer equity
2
Customer value
2
Designation of origin
2
Herkunftsbezeichnung
2
Kundenwert
2
South Korea
2
Sponsoring
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Sponsorship
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Sports marketing
2
Südkorea
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Tourism
2
Tourismus
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Advertising
1
Art infusion
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Arts
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Brand collaboration
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Brand logo
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Brand loyalty
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Ko, Eunju
Heere, Bob
7
Ballouli, Khalid
5
Biscaia, Rui
5
Grohs, Reinhard
5
Ko, Yong Jae
5
Kunkel, Thilo
5
Calabuig Moreno, Ferran
4
Chadwick, Simon
4
Chanavat, Nicolas
4
Shuv-Ami, Avichai
4
Wear, Henry
4
Williams, Antonio S.
4
Ahn, Taesoo
3
Arai, Akiko
3
Baker, Thomas A., III.
3
Breiter Terry, Deborah
3
Byon, Kevin K.
3
Ferrand, Alain
3
Hahm, Jeeyeon
3
Hill, Brad
3
Kaplanidou, Kyriaki
3
Martinent, Guillaume
3
Parganas, Petros
3
Pedersen, Paul M.
3
Reisinger, Heribert
3
Tasci, Asli DA
3
Vrontis, Demetris
3
Yousaf, Anish
3
Alguacil, Mario
2
Amiry, Mojtaba
2
Anagnostopoulos, Christos
2
Asada, Akira
2
Bernthal, Matthew J.
2
Bisen, Ayush
2
Blumrodt, Jens
2
Breuer, Christoph
2
Carlson, Brad D.
2
Cho, Sungho
2
Cottingham, Michael
2
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Journal of business research : JBR
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
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ECONIS (ZBW)
4
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1
What is a luxury brand? : a new definition and review of the literature
Ko, Eunju
;
Costello, John P.
;
Taylor, Charles Robert
- In:
Journal of business research : JBR
99
(
2019
),
pp. 405-413
Persistent link: https://www.econbiz.de/10012023668
Saved in:
2
Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality
Do, Hyunji
;
Ko, Eunju
;
Woodside, Arch G.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
Saved in:
3
Social benefits of brand logos in presentation of self in cross and same gender influence contexts
Lee, Jieun
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1341-1349
Persistent link: https://www.econbiz.de/10010530596
Saved in:
4
The effect of sports event tourism on event attitude and the brand equity of sportswear sponsors
Chun, Eunha
;
Ko, Jane
;
Lee, Jieun
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 72-91
Persistent link: https://www.econbiz.de/10010406154
Saved in:
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