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~language:"eng"
~person:"Kowalik, Izabela"
~person:"Magnusson, Peter"
~person:"Sander, Matthias"
~person:"Zentes, Joachim"
~type_genre:"Aufsatz im Buch"
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Search: subject:"International marketing"
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International marketing
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Kowalik, Izabela
Magnusson, Peter
Sander, Matthias
Zentes, Joachim
Douglas, Susan P.
13
Kotabe, Masaaki
10
Craig, C. S.
8
Samiee, Saeed
7
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4
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Terlutter, Ralf
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Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
4
Handbook of research in international marketing
2
Entrepreneurship in international marketing
1
Source
All
ECONIS (ZBW)
7
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1
Defining entrepreneurial marketing and instant internationalization
Kowalik, Izabela
- In:
Entrepreneurial marketing and international new …
,
(pp. 8-25)
.
2020
Persistent link: https://www.econbiz.de/10012224534
Saved in:
2
Entrepreneurial marketing orientation and international new ventures
Kowalik, Izabela
;
Pleśniak, Agnieszka
- In:
Entrepreneurial marketing and international new …
,
(pp. 81-104)
.
2020
Persistent link: https://www.econbiz.de/10012224569
Saved in:
3
Antecedents of international entrepreneurial marketing strategies
Kowalik, Izabela
;
Pleśniak, Agnieszka
- In:
Entrepreneurial marketing and international new …
,
(pp. 105-124)
.
2020
Persistent link: https://www.econbiz.de/10012224577
Saved in:
4
Entrepreneurial marketing in the transition and mature economics
Kowalik, Izabela
;
Danik, Lidia
;
Pawęta, Elena
- In:
Entrepreneurial marketing and international new …
,
(pp. 143-163)
.
2020
Persistent link: https://www.econbiz.de/10012224746
Saved in:
5
Does the value of global brands apply to both foreign and domestic-based global brands?
Westjohn, Stanford A.
;
Magnusson, Peter
;
Zhou, Joyce X.
- In:
Entrepreneurship in international marketing
,
(pp. 267-286)
.
2015
Persistent link: https://www.econbiz.de/10010493026
Saved in:
6
Theory of the global consumer
Westjohn, Stanford A.
;
Magnusson, Peter
- In:
Handbook of research in international marketing
,
(pp. 317-332)
.
2011
Persistent link: https://www.econbiz.de/10009387362
Saved in:
7
Is there a country-of-origin theory?
Magnusson, Peter
;
Westjohn, Stanford A.
- In:
Handbook of research in international marketing
,
(pp. 292-316)
.
2011
Persistent link: https://www.econbiz.de/10009387363
Saved in:
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