Entrepreneurial marketing orientation and international new ventures
Year of publication: |
2020
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Authors: | Kowalik, Izabela ; Pleśniak, Agnieszka |
Published in: |
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes. - New York, NY : Routledge, ISBN 978-0-367-45639-9. - 2020, p. 81-104
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Subject: | KMU | SME | Unternehmer | Entrepreneurs | Internationales Marketing | International marketing | Marketingmanagement | Marketing management |
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