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~language:"eng"
~person:"Leonidou, Leonidas C."
~person:"Ross, Christopher A."
~person:"Sinkovics, Rudolf R."
~type_genre:"Übersichtsarbeit"
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International marketing
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Internationales Marketing
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1950-1988
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Leonidou, Leonidas C.
Ross, Christopher A.
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Challenges and solutions for international marketing management
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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ECONIS (ZBW)
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1
Organizational determinants of exporting : conceptual, methodological, and empirical insights
Leonidou, Leonidas C.
- In:
Challenges and solutions for international marketing …
,
(pp. 7-52)
.
1998
Persistent link: https://www.econbiz.de/10001324022
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2
The export development process : an integrative review of empirical models
Leonidou, Leonidas C.
- In:
Journal of international business studies : JIBS ; an …
27
(
1996
)
3
,
pp. 517-551
Persistent link: https://www.econbiz.de/10001208386
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3
Marketing and development in Third World contexts : an evaluation and future directions
Joy, Annamma
- In:
Journal of macromarketing : examining the interactions …
9
(
1989
)
2
,
pp. 17-31
Persistent link: https://www.econbiz.de/10001078653
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