Marketing and development in Third World contexts : an evaluation and future directions
Annamma Joy and Christopher A. Ross
| Year of publication: |
1989
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|---|---|
| Authors: | Joy, Annamma |
| Other Persons: | Ross, Christopher A. (contributor) |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 9.1989, 2, p. 17-31
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| Subject: | Internationales Marketing | International marketing | Entwicklungstheorie | Development theory | Exportinduziertes Wachstum | Export-led growth | 1950-1988 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Übersichtsarbeit ; Systematic review ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Literaturverz. S. 29 - 31 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001078653