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~language:"eng"
~person:"Leonidou, Leonidas C."
~person:"Sinkovics, Rudolf R."
~type_genre:"Aufsatz im Buch"
~type_genre:"Übersichtsarbeit"
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International marketing
7
Internationales Marketing
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Leonidou, Leonidas C.
Sinkovics, Rudolf R.
Douglas, Susan P.
14
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11
Craig, C. S.
9
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6
Samiee, Saeed
6
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6
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5
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4
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4
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4
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2
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Anxieties and management responses in international business
1
Challenges and solutions for international marketing management
1
Handbook of strategic e-business management
1
International marketing ; Vol. II
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Perspectives on international marketing - re-issued
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The SAGE handbook of marketing ethics
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ECONIS (ZBW)
7
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1
Internal and external drivers of an ethical international marketing strategy : implications on reputational advantage and performance
Leonidou, Leonidas C.
;
Aykol, Bilge
;
Eteokleous, Pantelitsa
- In:
The SAGE handbook of marketing ethics
,
(pp. 20-40)
.
2021
Persistent link: https://www.econbiz.de/10012304696
Saved in:
2
Qualitative analysis of online communities to support international business decisions
Sinkovics, Rudolf R.
;
Penz, Elfriede
;
Molina-Castillo, …
- In:
Handbook of strategic e-business management
,
(pp. 841-862)
.
2014
Persistent link: https://www.econbiz.de/10010234597
Saved in:
3
Research developments in international marketing : a European perspective
Ford, David
;
Leonidou, Leonidas C.
- In:
Perspectives on international marketing - re-issued
,
(pp. 3-32)
.
2012
Persistent link: https://www.econbiz.de/10009684127
Saved in:
4
Cultural adaptation in cross-border web presence : an investigation of German companies' domestic, US, UK and Latin American websites
Hossinger, Matthias
;
Sinkovics, Rudolf R.
;
Yamin, Mo
- In:
Anxieties and management responses in international business
,
(pp. 208-224)
.
2007
Persistent link: https://www.econbiz.de/10003532774
Saved in:
5
Marketing strategy determinants of export performance : a meta-analysis
Leonidou, Leonidas C.
;
Katsikeas, Constantine S.
; …
-
2006
Persistent link: https://www.econbiz.de/10003410824
Saved in:
6
Organizational determinants of exporting : conceptual, methodological, and empirical insights
Leonidou, Leonidas C.
- In:
Challenges and solutions for international marketing …
,
(pp. 7-52)
.
1998
Persistent link: https://www.econbiz.de/10001324022
Saved in:
7
The export development process : an integrative review of empirical models
Leonidou, Leonidas C.
- In:
Journal of international business studies : JIBS ; an …
27
(
1996
)
3
,
pp. 517-551
Persistent link: https://www.econbiz.de/10001208386
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