Qualitative analysis of online communities to support international business decisions
Year of publication: |
2014
|
---|---|
Authors: | Sinkovics, Rudolf R. ; Penz, Elfriede ; Molina-Castillo, Francisco Jose |
Published in: |
Handbook of strategic e-business management. - Berlin : Springer, ISBN 3-642-39746-8. - 2014, p. 841-862
|
Subject: | Social Web | Social web | Webanalyse | Web analytics | Internationales Marketing | International marketing |
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