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~language:"eng"
~person:"Lovelock, Christopher H."
~person:"Vargo, Stephen L."
~subject:"Dienstleistung"
~subject:"Dienstleistungsinnovation"
~type_genre:"Aufsatzsammlung"
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2
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1
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Lovelock, Christopher H.
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The service-dominant logic of marketing : dialog, debate, and directions
Lusch, Robert F.
(
ed.
);
Vargo, Stephen L.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003082068
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2
Services marketing : people, technology, strategy
Lovelock, Christopher H.
;
Wirtz, Jochen
-
2004
-
5. ed., [internat. ed.]
Persistent link: https://www.econbiz.de/10001792150
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