Services marketing : people, technology, strategy
Christopher Lovelock; Jochen Wirtz
| Year of publication: |
2004 ; 5. ed., [internat. ed.]
|
|---|---|
| Authors: | Lovelock, Christopher H. ; Wirtz, Jochen |
| Publisher: |
Upper Saddle River, N.J. [u.a.] : Pearson Prentice Hall |
| Subject: | Dienstleistung | Marketing |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XVIII, 652 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Bibliografie |
| Language: | English |
| Notes: | Includes bibliographical references and index 0311 |
| ISBN: | 0-13-126846-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001792150