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~language:"eng"
~person:"Lovelock, Christopher H."
~subject:"Dienstleistung"
~subject:"Dienstleistungsinnovation"
~type_genre:"Bibliografie"
~type_genre:"Textbook"
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Dienstleistung
Dienstleistungsinnovation
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Services marketing
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Lovelock, Christopher H.
Bitner, Mary Jo
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Essentials of services marketing
Wirtz, Jochen
;
Lovelock, Christopher H.
-
2018
-
3rd edition
Persistent link: https://www.econbiz.de/10013547381
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Services marketing : people, technology, strategy
Lovelock, Christopher H.
;
Wirtz, Jochen
-
2004
-
5. ed., [internat. ed.]
Persistent link: https://www.econbiz.de/10001792150
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