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~language:"eng"
~person:"Möller, K. E. Kristian"
~subject:"Brand management"
~subject:"Theorie"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Textbook"
~type_genre:"Thesis"
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Brand management
Theorie
B-to-B-Marketing
7
Business-to-business marketing
7
Marketing
3
Marketing management
3
Marketingmanagement
3
Bibliometrics
2
Bibliometrie
2
Business marketing
2
Lieferantenmanagement
2
Market research
2
Marketing theory
2
Marketingtheorie
2
Marktforschung
2
Selling
2
Supplier relationship management
2
Verkauf
2
Advancing business marketing theory and research
1
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Brand
1
Brand architecture
1
Brand familiarity
1
Business network
1
Clarifying metatheoretical analysis
1
Clearing the paradigmatic fog in b2b marketing
1
Comparing the North American mainstream research with the IMP research
1
Corporate branding
1
Customer value
1
IMP
1
IMP group
1
Industrial Marketing Management Journal
1
Interaction approach
1
Kundenwert
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Markenarchitektur
1
Markenartikel
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Markenführung
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Marketing implementation
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Network approach
1
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Article in journal
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German
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Möller, K. E. Kristian
Christodoulides, George
6
Sarkar, Soumya
4
Brown, Brian P.
3
Kumar, V.
3
Nyadzayo, Munyaradzi W.
3
O'Cass, Aron
3
Singh, Jaywant
3
Anees-ur-Rehman, Muhammad
2
Badrinarayanan, Vishag
2
Baumgarth, Carsten
2
Beverland, Michael B.
2
Biedenbach, Galina
2
Casidy, Riza
2
Cassia, Fabio
2
Dash, Satyabhusan
2
De Chernatony, Leslie
2
Donthu, Naveen
2
Ewing, Michael
2
Henseler, Jörg
2
Ind, Nicholas
2
Iyer, Pramod
2
Jiang, Yanxin
2
Karwan, Mark H.
2
Keller, Kevin Lane
2
Keränen, Joona
2
Kleinaltenkamp, Michael
2
LaPlaca, Peter J.
2
Leek, Sheena
2
Lindgreen, Adam
2
Markovic, Stefan
2
Marquardt, Adam J.
2
Matanda, Margaret J.
2
Mingione, Michela
2
Mishra, Prashant
2
Mohan, Mayoor
2
Murray, Chase
2
Paswan, Audhesh
2
Pitt, Leyland F.
2
Raj, Ritwik
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Corporate reputation review : an international journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
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All
ECONIS (ZBW)
2
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1
Extending the boundaries of corporate branding : an exploratory study of the influence of brand familiarity in recruitment practices through social media by B2B firms
Kumar, Ashish
;
Möller, K. E. Kristian
- In:
Corporate reputation review : an international journal
21
(
2018
)
3
,
pp. 101-114
Persistent link: https://www.econbiz.de/10011915390
Saved in:
2
Theory map of business marketing : relationships and networks perspectives
Möller, K. E. Kristian
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 324-335
Persistent link: https://www.econbiz.de/10009766133
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