Extending the boundaries of corporate branding : an exploratory study of the influence of brand familiarity in recruitment practices through social media by B2B firms
Ashish Kumar, Kristian Möller
| Year of publication: |
2018
|
|---|---|
| Authors: | Kumar, Ashish ; Möller, K. E. Kristian |
| Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 21.2018, 3, p. 101-114
|
| Subject: | Social media | Corporate branding | Recruitment strategy | Brand familiarity | Social Web | Social web | Markenführung | Brand management | Personalbeschaffung | Recruitment | Markenarchitektur | Brand architecture | B-to-B-Marketing | Business-to-business marketing | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41299-018-0046-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011915390