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~language:"eng"
~person:"Mottner, Sandra"
~person:"Singh, Surendra N."
~person:"Weinberg, Charles B."
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Search: subject_exact:"Marketing für öffentliche Institutionen"
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Nonprofit marketing
12
Nonprofit-Marketing
12
Marketing management
4
Marketingmanagement
4
Charitable organization
3
Experiment
3
Fundraising
3
Gemeinnützige Organisation
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Mottner, Sandra
Singh, Surendra N.
Weinberg, Charles B.
Sargeant, Adrian
11
Wymer, Walter
10
Kotler, Philip
7
Boenigk, Silke
6
Ford, John B.
6
Waters, Richard D.
6
Adena, Maja
5
Andreasen, Alan R.
5
Bennett, Roger
5
Dolnicar, Sara
5
Glaeser, Edward L.
5
Grau, Stacy Landreth
5
Huck, Steffen
5
Shang, Jen
5
Won, Doyeon
5
Chapleo, Chris
4
Lee, Young-Joo
4
Parsons, Elizabeth
4
Randle, Melanie
4
Becker, Annika
3
Choi, Jungsil
3
Filo, Kevin
3
Gainer, Brenda
3
Gomes, Roger
3
Harris, Erica E.
3
Inoue, Yuhei
3
Knowles, Patricia A.
3
Maclaran, Pauline
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Melewar, T. C.
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Mitchell, Sarah-Louise
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Tadajewski, Mark
3
Winterich, Karen Page
3
Čačija, Ljiljana Najev
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Aldashev, Gani
2
Aquino, Karl
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Bae, Mikyeung
2
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International journal of nonprofit and voluntary sector marketing
2
Journal of nonprofit & public sector marketing
2
The Routledge companion to nonprofit marketing
2
Arts marketing : an international journal ; AM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of marketing
1
Nature of the new firm : beyond the boundaries of organisations and institutions
1
The evolution of nonprofit marketing
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ECONIS (ZBW)
12
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1
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12
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1
Opposites attract : impact of background color on effectiveness of emotional charity appeals
Choi, Jungsil
;
Li, Yexin Jessica
;
Rangan, Priyamvadha
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 644-660
Persistent link: https://www.econbiz.de/10012494708
Saved in:
2
Coins are cold and cards are caring : the effect of pregiving incentives on charity perceptions, relationship norms, and donation behavior
Yin, Bingqing Miranda
;
Li, Yexin Jessica
;
Singh, Surendra N.
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012309678
Saved in:
3
Do cold images cause cold-heartedness? The impact of visual stimuli on the effectiveness of negative emotional charity appeals
Choi, Jungsil
;
Rangan, Priyamvadha
;
Singh, Surendra N.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 417-426
Persistent link: https://www.econbiz.de/10011633846
Saved in:
4
Disruptive marketing and unintended consequences in the nonprofit arts sector
Kirchner, Theresa A.
;
Ford, John B.
;
Mottner, Sandra
- In:
Arts marketing : an international journal ; AM
2
(
2012
)
1
,
pp. 70-90
Persistent link: https://www.econbiz.de/10009573183
Saved in:
5
Nonprofit education : course offerings and perceptions in accredited US business schools
Mottner, Sandra
;
Wymer, Walter
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10008988053
Saved in:
6
Social and nonprofit marketing : issuses and opportunities in marketing beyond business
Weinberg, Charles B.
;
Lee, Hsin-hsuan Meg
- In:
Nature of the new firm : beyond the boundaries of …
,
(pp. 211-232)
.
2011
Persistent link: https://www.econbiz.de/10009272233
Saved in:
7
Editorial: International journal of nonprofit and voluntary sector marketing : special issue on marketing and religion
Mottner, Sandra
;
Ford, John B.
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
4
,
pp. 301-304
Persistent link: https://www.econbiz.de/10008736607
Saved in:
8
Special issue on marketing and religion
Mottner, Sandra
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008736609
Saved in:
9
Service-learning in a nonprofit marketing course : a comparative case of pedagogical tools
Mottner, Sandra
- In:
Journal of nonprofit & public sector marketing
22
(
2010
)
3
,
pp. 231-245
Persistent link: https://www.econbiz.de/10008654715
Saved in:
10
Marketing mix decision rules for nonprofit organizations
Weinberg, Charles B.
-
2008
Persistent link: https://www.econbiz.de/10003717507
Saved in:
1
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