Social and nonprofit marketing : issuses and opportunities in marketing beyond business
Year of publication: |
2011
|
---|---|
Authors: | Weinberg, Charles B. ; Lee, Hsin-hsuan Meg |
Published in: |
Nature of the new firm : beyond the boundaries of organisations and institutions. - Cheltenham [u.a.] : Edward Elgar, ISBN 1-84980-393-5. - 2011, p. 211-232
|
Subject: | Social Marketing | Social marketing | Nonprofit-Marketing | Nonprofit marketing |
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