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~language:"eng"
~person:"Olsen, G. Douglas"
~person:"Reid, Leonard N."
~subject:"Psychology of advertising"
~subject:"Radio advertising"
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Olsen, G. Douglas
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Journal of advertising : official publication of the American Academy of Advertising
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The journal of media economics
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ECONIS (ZBW)
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Affective responses to images in print advertising : affect integration in a simultaneous presentation context
Chowdhury, Rafi M. M. I.
;
Olsen, G. Douglas
;
Pracejus, …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 7-18
Persistent link: https://www.econbiz.de/10003766359
Saved in:
2
Local advertising decision makers perceptions of media effectiveness and substitutability
Reid, Leonard N.
;
King, Karen Whitehill
;
Martin, Hugh J.
; …
- In:
The journal of media economics
18
(
2005
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10002562623
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