Affective responses to images in print advertising : affect integration in a simultaneous presentation context
Rafi M. M. I. Chowdhury, G. Douglas Olsen, and John W. Pracejus
| Year of publication: |
2008
|
|---|---|
| Authors: | Chowdhury, Rafi M. M. I. ; Olsen, G. Douglas ; Pracejus, John W. |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 37.2008, 3, p. 7-18
|
| Subject: | Printwerbung | Print advertising | Werbepsychologie | Psychology of advertising | Werbewirkung | Advertising effects | Varianzanalyse | Analysis of variance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003766359