//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Pitt, Leyland F."
~person:"Vrontis, Demetris"
~source:"econis"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Book section"
~type_genre:"Interview"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Soziale Netzwerke im Internet"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Social Web
34
Social web
34
Internet marketing
14
Online-Marketing
14
Consumer behaviour
8
Konsumentenverhalten
8
Brand management
7
Markenführung
7
Social media
7
Advertising
5
Werbung
5
Beziehungsmarketing
4
Relationship marketing
4
Viral marketing
4
Virales Marketing
4
Advertising effects
3
Bibliometrics
3
Bibliometrie
3
Internet
3
Marketing management
3
Marketingmanagement
3
Stakeholder
3
Wein
3
Werbewirkung
3
Wine
3
Artificial intelligence
2
B-to-B-Marketing
2
Brand
2
Brand image
2
Business-to-business marketing
2
Confidence
2
Creativity
2
Dienstleistungsqualität
2
Dynamic capabilities
2
Dynamische Kompetenzen
2
E-commerce
2
Electronic Commerce
2
Information dissemination
2
Informationsverbreitung
2
Innovation adoption
2
more ...
less ...
Online availability
All
Undetermined
18
Free
3
Type of publication
All
Article
33
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Book section
Interview
Article in journal
33
Aufsatzsammlung
2
Aufsatz im Buch
1
Collection of articles of several authors
1
Sammelwerk
1
more ...
less ...
Language
All
English
Author
All
Pitt, Leyland F.
Vrontis, Demetris
Dwivedi, Yogesh Kumar
28
Hajli, Nick
23
Law, Chun Hung Roberts
23
Füller, Johann
22
Loureiro, Sandra Maria Correia
21
Filieri, Raffaele
20
Flavián Blanco, Carlos
19
Harrigan, Paul
19
Rita, Paulo
19
Agnihotri, Raj
17
Laurell, Christofer
16
Qiu, Liangfei
16
Tan, Yong
16
Whinston, Andrew B.
16
Bigné Alcañiz, J. Enrique
15
Ozuem, Wilson
15
Casaló, Luis V.
14
Dennis, Alan
14
Dhir, Amandeep
14
Haenlein, Michael
14
Hinz, Oliver
14
Hollebeek, Linda D.
14
Rana, Nripendra P.
14
Ruyter, Ko de
14
Stephen, Andrew T.
14
Thaichon, Park
14
Akram, Umair
13
Luo, Xin
13
Sandström, Christian
13
Saxton, Gregory D.
13
Constantinides, Efthymios
12
Etter, Michael
12
Lu, Yaobin
12
Veloutsou, Cleopatra
12
Berthon, Pierre R.
11
Brem, Alexander
11
Chen, Huan
11
Hennig-Thurau, Thorsten
11
more ...
less ...
Published in...
All
Business horizons
6
International journal of wine business research : IJWBR
2
International review of entrepreneurship : IRE
2
Journal of Asia Business Studies
2
Psychology & marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Contextual evolution across markets, disciplines and sectors
1
European journal of marketing
1
European management journal
1
Global business & economics review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of entrepreneurial behavior & research
1
International journal of entrepreneurship and small business : IJESB
1
International journal of internet marketing and advertising : IJIMA
1
Journal for global business advancement : JGBA
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of consumer behaviour : an international research review
1
Journal of global marketing
1
Journal of international management
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Technological forecasting & social change : an international journal
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
34
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf
;
Plangger, Kirk
;
Sands, Sean
;
Campbell, Colin L.
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
Saved in:
2
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
3
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
4
Identification of the determinants of public trust in e-government services and participation in social media based on good governance theory and the technology acceptance model
Trang Thi Uyen Nguyen
;
Nguyen, Phuong Van
;
Hien Thi …
- In:
Journal of Asia Business Studies
18
(
2024
)
1
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014485227
Saved in:
5
Exploring the influence of government social media on cybersecurity compliance : employee attitudes, motivation and behaviors
Dien Van Tran
;
Phuong Van Nguyen
;
Anh Thi Chau Nguyen
; …
- In:
Journal of Asia Business Studies
18
(
2024
)
1
,
pp. 204-223
Persistent link: https://www.econbiz.de/10014485315
Saved in:
6
The utilisation of digital media for branding start-ups
Vrontis, Demetris
;
Thrassou, Alkis
;
Viassone, Milena
- In:
International journal of entrepreneurship and small …
49
(
2023
)
4
,
pp. 495-523
Persistent link: https://www.econbiz.de/10014335136
Saved in:
7
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
8
Charting value creation strategies B2B salespeople use throughout the sales process : learning from social media influencers
Cheng, Zixuan Mia
;
Plangger, Kirk
;
Cai, Feng
;
Campbell, …
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 718-744
Persistent link: https://www.econbiz.de/10014226003
Saved in:
9
The impact of e-service on hotels' booking : adjusted TAM framework for customers' intentions to book hotels online
Vrontis, Demetris
;
Massoud, Mazen
;
Dennaoui, Hassan
;
El …
- In:
Global business & economics review
26
(
2022
)
3
,
pp. 285-313
Persistent link: https://www.econbiz.de/10013193843
Saved in:
10
Societal effects of social media in organizations : reflective points deriving from a systematic literature review and a bibliometric meta-analysis
Vrontis, Demetris
;
Siachou, Evangelia
;
Sakka, Georgia
; …
- In:
European management journal
40
(
2022
)
2
,
pp. 151-162
Persistent link: https://www.econbiz.de/10013198078
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->