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~language:"eng"
~person:"Preeda Srinaruewan"
~person:"Ramakrishnan, Ruchika"
~subject:"Brand management"
~subject:"Brand"
~subject:"Customer integration"
~subject:"Customer satisfaction"
~subject:"Emotion"
~subject:"Structural equation model"
~type_genre:"Aufsatz in Zeitschrift"
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Brand management
Brand
Customer integration
Customer satisfaction
Emotion
Structural equation model
Beziehungsmarketing
4
Brand image
4
Brand loyalty
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenartikel
4
Markenführung
4
Markenimage
4
Markentreue
4
Relationship marketing
4
Kundenzufriedenheit
3
Brand Experience
2
Brand Loyalty
2
Advertising
1
Advertising effects
1
Brand Experience Scale
1
Brand Trust and Satisfaction
1
Brand experience
1
Brand experience Scale
1
CBE
1
Confidence
1
Customer Experience
1
Dienstleistungsmarketing
1
Event marketing
1
Event-Marketing
1
Internet marketing
1
Loyalty
1
Mediators
1
Online-Marketing
1
Service Experience
1
Services marketing
1
Social Web
1
Social web
1
Vertrauen
1
Werbewirkung
1
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1
advertising
1
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Aufsatz in Zeitschrift
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Preeda Srinaruewan
Ramakrishnan, Ruchika
Han, Heesup
8
Dawes, John
7
Fatma, Mobin
4
Fetscherin, Marc
4
Hollebeek, Linda D.
4
Huang, Chao-Chin
4
Khan, Imran
4
Kim, Jinkyung Jenny
4
Leckie, Civilai
4
Rahman, Zillur
4
Rather, Raouf Ahmad
4
Rubio Benito, Natalia
4
Ahn, Jiseon
3
Al-Hawary, Sulieman Ibraheem Shelash
3
Augusto, Mário Gomes
3
Back, Ki-Joon
3
Ekinci, Yuksel
3
Fang, Shih Chieh
3
Guzman, Francisco
3
Hsieh, Sara H.
3
Islam, Jamid Ul
3
King, Ceridwyn
3
Kunkel, Thilo
3
Loureiro, Sandra Maria Correia
3
Meyer-Waarden, Lars
3
Rita, Paulo
3
So, Kevin Kam Fung
3
Sohail, M. Sadiq
3
Solem, Birgit Andrine Apenes
3
Tsai, Shu-pei
3
Wooldridge, Barbara Ross
3
Abratt, Russell
2
Aljuhmani, Hasan Yousef
2
Alnawas, Ibrahim
2
Arli, Denni
2
Aslam, Wajeeha
2
Astakhova, Marina
2
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2
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Business analyst : a refereed journal of Shri Ram College of Commerce
3
International journal of internet marketing and advertising : IJIMA
1
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ECONIS (ZBW)
4
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The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
2
Relationship between brand experience and brand loyalty, mediators : satisfaction and brand trust : a conceptual framework
Ramakrishnan, Ruchika
- In:
Business analyst : a refereed journal of Shri Ram …
42
(
2021
)
2
,
pp. 25-42
Persistent link: https://www.econbiz.de/10013465086
Saved in:
3
Are brand experience and brand loyalty different in product and service brands?
Ramakrishnan, Ruchika
;
Vohra, Anupama
- In:
Business analyst : a refereed journal of Shri Ram …
38
(
2017/2018
)
2
,
pp. 91-101
Persistent link: https://www.econbiz.de/10012213026
Saved in:
4
Brand experience and brand loyalty : a literature review
Ramakrishnan, Ruchika
;
Vohra, Anupama
- In:
Business analyst : a refereed journal of Shri Ram …
35
(
2014/15
)
2
,
pp. 73-86
Persistent link: https://www.econbiz.de/10011342823
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