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~language:"eng"
~person:"Preeda Srinaruewan"
~subject:"Brand management"
~subject:"Brand"
~subject:"Customer integration"
~subject:"Customer satisfaction"
~subject:"Emotion"
~subject:"Structural equation model"
~type_genre:"Aufsatz in Zeitschrift"
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Brand management
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Preeda Srinaruewan
Han, Heesup
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International journal of internet marketing and advertising : IJIMA
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The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
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