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~language:"eng"
~person:"Rahman, Zillur"
~person:"Weeraporn Supotthamjaree"
~subject:"Brand management"
~subject:"Brand"
~subject:"Customer satisfaction"
~subject:"Online-Marketing"
~subject:"Social web"
~subject:"Structural equation model"
~subject:"Viral marketing"
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Brand management
Brand
Customer satisfaction
Online-Marketing
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Structural equation model
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Beziehungsmarketing
5
Brand loyalty
5
Consumer behaviour
5
Konsumentenverhalten
5
Markenführung
5
Markentreue
5
Relationship marketing
5
Brand image
4
Internet marketing
4
Markenimage
4
Markenartikel
3
Social Web
3
Advertising
1
Advertising effects
1
Bibliometrics
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Brand experience
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Brand identification
1
Brand satisfaction
1
CBE
1
CSR
1
Consumer brand engagement
1
Consumer engagement
1
Corporate Social Responsibility
1
Corporate association
1
Corporate social responsibility
1
Customer brand engagement
1
Customer engagement
1
Customer integration
1
Customer-brand engagement
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Electronic Banking
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Rahman, Zillur
Weeraporn Supotthamjaree
Dawes, John
8
Han, Heesup
8
Fetscherin, Marc
5
Kim, Jinkyung Jenny
5
Ozuem, Wilson
5
Sohail, M. Sadiq
5
Berndt, Ernst R.
4
Fatma, Mobin
4
Hollebeek, Linda D.
4
Huang, Chao-Chin
4
Khan, Imran
4
Leckie, Civilai
4
Rather, Raouf Ahmad
4
Rubio Benito, Natalia
4
Silberhorn, Nadja
4
So, Kevin Kam Fung
4
Ahn, Jiseon
3
Aitken, Murray L.
3
Al-Hawary, Sulieman Ibraheem Shelash
3
Augusto, Mário Gomes
3
Back, Ki-Joon
3
Ekinci, Yuksel
3
Fang, Shih Chieh
3
Fang, Shyh-Rong
3
Fernandes, Teresa
3
Guzman, Francisco
3
Hsieh, Sara H.
3
Huang, Shyh-Ming
3
Hwang, Jinsoo
3
Islam, Jamid Ul
3
Khamitov, Mansur
3
King, Ceridwyn
3
Kunkel, Thilo
3
Loureiro, Sandra Maria Correia
3
Mathews, Jose
3
Meyer-Waarden, Lars
3
Nandy, Subarna
3
Pedeliento, Giuseppe
3
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International journal of internet marketing and advertising : IJIMA
1
Management decision : MD
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
5
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1
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
2
How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
3
The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy
;
Rahman, Zillur
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
Saved in:
4
The transpiring journey of customer engagement research in marketing : a systematic review of the past decade
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Management decision : MD
54
(
2016
)
8
,
pp. 2008-2034
Persistent link: https://www.econbiz.de/10011593431
Saved in:
5
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
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