//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Roy, Subhadip"
~type_genre:"Article in journal"
~type_genre:"Book section"
~type_genre:"Hochschulschrift"
~type_genre:"Working Paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Experimental design"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
India
5
Indien
5
Advertising effects
4
Brand image
4
Celebrity endorsement
4
Celebrity-Werbung
4
Markenimage
4
Werbewirkung
4
experimental design
4
Consumer behaviour
2
Destination management
2
Destinationsmanagement
2
Experiment
2
Experimental design
2
Konsumentenverhalten
2
Tourism marketing
2
Tourismusmarketing
2
celebrity endorsements
2
Advertising
1
Brand familiarity
1
Brand management
1
CBBE
1
Celebrity endorsements
1
Cognition
1
Cognitive style
1
Credibility
1
Customer integration
1
Designation of origin
1
Destination advertising
1
Destination marketing
1
Ehe
1
Familie
1
Family
1
Female celebrity endorsers
1
Frauen
1
Glaubwürdigkeit
1
Herkunftsbezeichnung
1
Holiday behaviour
1
Kognition
1
Kundenintegration
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
Book section
Hochschulschrift
Working Paper
Aufsatz in Zeitschrift
6
Language
All
English
Author
All
Roy, Subhadip
Liu, Qing
12
Roth, Christopher
12
Wohlfart, Johannes
10
Haaland, Ingar
9
Mattila, Anna S.
8
Strobl, Renate
8
Wunsch, Conny
8
Houser, Daniel
6
Huang, Lingbo
6
Romero, Julian
6
Rosokha, Yaroslav
6
Sefton, Martin
6
Gächter, Simon
5
Abdulkadiroğlu, Atila
4
Capozza, Francesco
4
Huang, Huiling
4
Narita, Yusuke
4
Pathak, Parag A.
4
Snowberg, Erik
4
Wu, Luorong
4
Angrist, Joshua D.
3
Choi, Sungwoo
3
De Quidt, Jonathan
3
Greer, Dominique A.
3
Haushofer, Johannes
3
Kasy, Maximilian
3
List, John A.
3
Tarp, Finn
3
Vetter, Stefan
3
Weihs, Claus
3
Winter, Joachim
3
Abbiati, Giovanni
2
Alm, James
2
Anta, Rafael
2
Asay, H. Scott
2
Asiedu, Edward
2
Athey, Susan
2
Azzolini, Davide
2
Back, Ki-Joon
2
more ...
less ...
Published in...
All
Tourism management : research, policies, practice
2
Journal of global marketing
1
Journal of strategic marketing
1
Psychology & marketing
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Celebrity co-creator or celebrity endorser? : exploring mediating and moderating factors in Marcom decision
Roy, Subhadip
;
Mishrab, Aditya Shankar
;
Bailey, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 802-818
Persistent link: https://www.econbiz.de/10014518838
Saved in:
2
Physimorphic vs. typographic logos in destination marketing : integrating destination familiarity and consumer characteristics
Roy, Subhadip
;
Attri, Rekha
- In:
Tourism management : research, policies, practice
92
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013326666
Saved in:
3
Celebrity endorsements in destination marketing : a three country investigation
Roy, Subhadip
;
Dryl, Wioleta
;
Gil, Luciana de Araujo
- In:
Tourism management : research, policies, practice
83
(
2021
),
pp. 1-18
Persistent link: https://www.econbiz.de/10012417492
Saved in:
4
Female, married and endorsing: integrating celebrity marital status, role congruence and credibility
Roy, Subhadip
;
Mohapatra, Subhalaxmi
- In:
Journal of strategic marketing
25
(
2017
)
1
,
pp. 14-30
Persistent link: https://www.econbiz.de/10011742898
Saved in:
5
The role of country of origin in celebrity endorsements : integrating effects of brand familiarity
Roy, Subhadip
;
Bagdare, Shilpa
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 133-151
Persistent link: https://www.econbiz.de/10011433864
Saved in:
6
To brand or to rebrand : investigating to effects of rebranding on brand equity and consumer attitudes
Roy, Subhadip
;
Sarkar, Soumya
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 340-360
Persistent link: https://www.econbiz.de/10011339288
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->