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~language:"eng"
~person:"Stephen, Andrew T."
~source:"econis"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Book section"
~type_genre:"Interview"
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Search: subject_exact:"Soziale Netzwerke im Internet"
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Social Web
14
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14
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8
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social media
5
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Stephen, Andrew T.
Dwivedi, Yogesh Kumar
28
Hajli, Nick
23
Law, Chun Hung Roberts
23
Füller, Johann
22
Loureiro, Sandra Maria Correia
21
Filieri, Raffaele
20
Flavián Blanco, Carlos
19
Harrigan, Paul
19
Pitt, Leyland F.
19
Rita, Paulo
19
Agnihotri, Raj
17
Laurell, Christofer
16
Qiu, Liangfei
16
Tan, Yong
16
Whinston, Andrew B.
16
Bigné Alcañiz, J. Enrique
15
Ozuem, Wilson
15
Vrontis, Demetris
15
Casaló, Luis V.
14
Dennis, Alan
14
Dhir, Amandeep
14
Haenlein, Michael
14
Hinz, Oliver
14
Hollebeek, Linda D.
14
Rana, Nripendra P.
14
Ruyter, Ko de
14
Thaichon, Park
14
Akram, Umair
13
Luo, Xin
13
Sandström, Christian
13
Saxton, Gregory D.
13
Constantinides, Efthymios
12
Etter, Michael
12
Lu, Yaobin
12
Veloutsou, Cleopatra
12
Berthon, Pierre R.
11
Brem, Alexander
11
Chen, Huan
11
Hennig-Thurau, Thorsten
11
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Journal of marketing
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing research : JMR
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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The Routledge companion to strategic marketing
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ECONIS (ZBW)
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1
Fields of gold : scraping web data for marketing insights
Boegershausen, Johannes
;
Datta, Hannes
;
Borah, Abhishek
; …
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10013390578
Saved in:
2
Social media strategy
Stephen, Andrew T.
- In:
The Routledge companion to strategic marketing
,
(pp. 352-363)
.
2021
Persistent link: https://www.econbiz.de/10012498771
Saved in:
3
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
4
When posting about products on social media backfires : the negative effects of consumer identity signaling on product interest
Grewal, Lauren
;
Stephen, Andrew T.
;
Coleman, Nicole Verrochi
- In:
Journal of marketing research
56
(
2019
)
2
,
pp. 197-210
Persistent link: https://www.econbiz.de/10012177298
Saved in:
5
Spillover effects in seeded word-of-mouth marketing campaigns
Chae, Inyoung
;
Stephen, Andrew T.
;
Bart, Yakov
;
Yao, Dai
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 89-104
Persistent link: https://www.econbiz.de/10011645777
Saved in:
6
Online shopping and social media : friends or foes?
Zhang, Yuchi
;
Trusov, Michael
;
Stephen, Andrew T.
; …
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 24-41
Persistent link: https://www.econbiz.de/10011776886
Saved in:
7
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
Saved in:
8
Lower connectivity is better : the effects of network structure on redundancy of ideas and customer innovativeness in interdependent ideation tasks
Stephen, Andrew T.
;
Zubcsek, Peter Pal
;
Goldenberg, Jacob
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 263-279
Persistent link: https://www.econbiz.de/10011485347
Saved in:
9
A thematic exploration of digital, social media, and mobile marketing : research evolution from 2000 to 2015 and an agenda for future inquiry
Lamberton, Cait
;
Stephen, Andrew T.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 146-172
Persistent link: https://www.econbiz.de/10011621587
Saved in:
10
How word-of-mouth transmission encouragement affects consumers' transmission decisions, receiver selection, and diffusion speed
Stephen, Andrew T.
;
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 755-766
Persistent link: https://www.econbiz.de/10011634055
Saved in:
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