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~language:"eng"
~person:"Tyagi, A. K."
~subject:"Filmwirtschaft"
~subject:"Konsumentenverhalten"
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Filmwirtschaft
Konsumentenverhalten
Advertising effects
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Consumer behaviour
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Film production
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Filmproduktion
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India
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Indien
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Product Placement
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Product placement
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Tyagi, A. K.
Kawashima, Nobuko
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International journal of management & transformation : ... annual edition
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ECONIS (ZBW)
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Impact of brand placement in Indian films on brand recognition by consumers
Agarwal, P. K.
;
Kumar, Pradeep
;
Tyagi, A. K.
;
Gupta, Swati
- In:
International journal of management & transformation : …
6
(
2012
)
1/2
,
pp. 32-41
Persistent link: https://www.econbiz.de/10009775195
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