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~language:"eng"
~person:"Vrontis, Demetris"
~subject:"Customer retention"
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
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Vrontis, Demetris
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Big data analytics in strategic sales performance : mediating role of CRM capability and moderating role of leadership support
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
EuroMed journal of business
17
(
2022
)
3
,
pp. 295-311
Persistent link: https://www.econbiz.de/10013362466
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