Big data analytics in strategic sales performance : mediating role of CRM capability and moderating role of leadership support
Year of publication: |
2022
|
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Authors: | Chatterjee, Sheshadri ; Chaudhuri, Ranjan ; Vrontis, Demetris |
Published in: |
EuroMed journal of business. - Bingley : Emerald, ISSN 1758-888X, ZDB-ID 2455829-1. - Vol. 17.2022, 3, p. 295-311
|
Subject: | CRM capability | Customer retention | Leadership support | Personalization | Real-time analytics | Strategic sales | Beziehungsmarketing | Relationship marketing | Führungsstil | Leadership style | Verkaufspersonal | Salespeople | Strategisches Management | Strategic management | Big Data | Big data | Data Mining | Data mining |
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