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~language:"eng"
~person:"Wiedmann, Klaus-Peter"
~subject:"Firmenimage"
~subject:"Innovation management"
~subject:"Verbraucherverhalten"
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Firmenimage
Innovation management
Verbraucherverhalten
Consumer behaviour
17
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17
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14
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14
Luxury goods
13
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13
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Wiedmann, Klaus-Peter
Herstatt, Cornelius
121
Brem, Alexander
102
Bessant, John R.
66
Gassmann, Oliver
66
Tidd, Joseph
60
Daim, Tugrul U.
53
Van Haverbeke, Wim
49
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46
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46
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39
Vrontis, Demetris
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Meissner, Dirk
38
Bogers, Marcel L. A. M.
37
Roper, Stephen
37
Lichtenthaler, Ulrich
36
Melewar, T. C.
36
Veugelers, Reinhilde
36
Audretsch, David B.
35
Czarnitzki, Dirk
35
Henry, Craig
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Messeni Petruzzelli, Antonio
35
Bouncken, Ricarda B.
34
Hurmelinna-Laukkanen, Pia
34
Piller, Frank T.
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33
Cassiman, Bruno
33
Dell'Era, Claudio
32
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32
Dodgson, Mark
31
Duysters, Geert
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Lokshin, Boris
31
Phaal, Robert
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Rammer, Christian
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Corporate reputation review : an international journal
2
The journal of brand management : an international journal
2
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ECONIS (ZBW)
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1
Future research directions based on a critical assessment of reputation
management
in practice : a German perspective
Wiedmann, Klaus-Peter
- In:
Corporate reputation review : an international journal
20
(
2017
)
3/4
,
pp. 217-223
Persistent link: https://www.econbiz.de/10011794933
Saved in:
2
The future of brand and brand
management
: some provocative propositions from a more methodological perspective
Wiedmann, Klaus-Peter
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 743-757
Persistent link: https://www.econbiz.de/10010514119
Saved in:
3
The importance of brand heritage as a key performance driver in marketing
management
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 182-194
Persistent link: https://www.econbiz.de/10009409561
Saved in:
4
Brand heritage and its impact on corporate reputation : corporate roots as a vision for the future
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Corporate reputation review : an international journal
16
(
2013
)
3
,
pp. 187-205
Persistent link: https://www.econbiz.de/10009789562
Saved in:
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