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~language:"eng"
~person:"Wiedmann, Klaus-Peter"
~subject:"Firmenimage"
~subject:"Unternehmenskultur"
~type:"article"
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Firmenimage
Unternehmenskultur
Consumer behaviour
14
Konsumentenverhalten
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Brand management
13
Markenführung
13
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10
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10
Brand image
8
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luxury brand management
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Wiedmann, Klaus-Peter
Balmer, John M. T.
32
Melewar, T. C.
30
Foroudi, Pantea
18
Tarba, Shlomo Yedidia
15
Ravasi, Davide
14
Schultz, Majken
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Bang, Nguyen
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Hatch, Mary Jo
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Schein, Edgar H.
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Alas, Ruth
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Dick, Rolf van
9
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9
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9
Stahl, Günter K.
9
Weber, Yaakov
9
Alvesson, Mats
8
Brettel, Malte
8
Chen, Weifeng
8
Feldt, Taru
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Han, Heesup
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Hirsch, Peter B.
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Huhtala, Mari
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Jiménez-Jiménez, Daniel
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Mirvis, Philip H.
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Pfarrer, Michael D.
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7
Ashforth, Blake E.
7
Bravo, Rafael
7
Clegg, Stewart
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Corley, Kevin G.
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Corporate reputation review : an international journal
2
The journal of brand management : an international journal
2
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ECONIS (ZBW)
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1
Future research directions based on a critical assessment of reputation
management
in practice : a German perspective
Wiedmann, Klaus-Peter
- In:
Corporate reputation review : an international journal
20
(
2017
)
3/4
,
pp. 217-223
Persistent link: https://www.econbiz.de/10011794933
Saved in:
2
The future of brand and brand
management
: some provocative propositions from a more methodological perspective
Wiedmann, Klaus-Peter
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 743-757
Persistent link: https://www.econbiz.de/10010514119
Saved in:
3
The importance of brand heritage as a key performance driver in marketing
management
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 182-194
Persistent link: https://www.econbiz.de/10009409561
Saved in:
4
Brand heritage and its impact on corporate reputation : corporate roots as a vision for the future
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Corporate reputation review : an international journal
16
(
2013
)
3
,
pp. 187-205
Persistent link: https://www.econbiz.de/10009789562
Saved in:
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