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~language:"eng"
~source:"econis"
~subject:"Packaged goods"
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Journal of business research : JBR
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Forecasting new product trial with analogous series
Wright, Malcom J.
;
Stern, Philip
- In:
Journal of business research : JBR
68
(
2015
)
8
,
pp. 1732-1738
Persistent link: https://www.econbiz.de/10011317072
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