Forecasting new product trial with analogous series
Malcom J. Wright; Philip Stern
| Year of publication: |
2015
|
|---|---|
| Authors: | Wright, Malcom J. ; Stern, Philip |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 8, p. 1732-1738
|
| Subject: | New products | Consumer trial | Penetration growth | Analogous series | Empirical generalization | Pharmaceuticals | Packaged goods | Produktentwicklung | New product development | Innovation | Arzneimittel | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Prognoseverfahren | Forecasting model |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011317072