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~language:"eng"
~subject:"Advertising"
~type_genre:"Collection of articles of several authors"
~type_genre:"Glossary included"
~type_genre:"Konferenzschrift"
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International journal of advertising : the quarterly review of marketing communications
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1
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ECONIS (ZBW)
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A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 1 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444517
Saved in:
2
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 2 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444522
Saved in:
3
The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880704
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4
Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana
-
AMA Summer Academic Conference <2019, Chicago, Ill.>
;
…
-
2019
Persistent link: https://www.econbiz.de/10012486208
Saved in:
5
Motherhoods, markets and consumption : the making of mothers in contemporary Western cultures
O'Donohoe, Stephanie
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010254438
Saved in:
6
Communicating sustainability for the green economy
Kahle, Lynn R.
(
ed.
);
Gurel-Atay, Eda
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10010220855
Saved in:
7
The Routledge companion to advertising and promotional culture
McAllister, Matthew P.
(
ed.
)
-
2013
-
1. publ.
Persistent link: https://www.econbiz.de/10010194590
Saved in:
8
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Ch...
Arnold, Todd J.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790455
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9
The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
Gillis, Tamara L.
(
ed.
)
-
International Association of Business Communicators
-
2011
-
2. ed.
Persistent link: https://www.econbiz.de/10009158312
Saved in:
10
Perspectives on promotion and database marketing : the collected works of Robert C. Blattberg
Allenby, Greg
(
contributor
);
Allenby, Greg M.
(
ed.
)
-
2010
Persistent link: https://www.econbiz.de/10003896260
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