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~language:"eng"
~subject:"Advertising effects"
~subject:"Grain"
~subject:"Theory of competition"
~type_genre:"Article in journal"
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Advertising effects
Grain
Theory of competition
Breakfast cereals
26
Frühstückszerealien
23
USA
14
United States
14
Consumer behaviour
9
Konsumentenverhalten
9
Brand
5
Markenartikel
5
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4
Ernährung
4
Kinder
4
Nutrition
4
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4
Eating habit
3
Ernährungsverhalten
3
Food
3
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Price competition
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Brand image
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Brand management
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Food industry
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Food retailing
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Lebensmitteleinzelhandel
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Lebensmittelpreis
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Lieferkette
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Markenführung
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Markenimage
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Marketingmanagement
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Master production schedule
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Berning, Joshua
2
Rabinowitz, Adam N.
2
Baron, Shawn D.
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Brouwer, Caryb
1
Garbayo, Amaya
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Huang, Rui
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Nevo, Aviv
1
Shum, Matthew
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Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
1
Journal of advertising research
1
Journal of agricultural and applied economics : JAEE
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of economics & management strategy : JEMS
1
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ECONIS (ZBW)
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1
Targeted advertising in the breakfast ceral industry
Berning, Joshua
;
Rabinowitz, Adam N.
- In:
Journal of agricultural and applied economics : JAEE
49
(
2017
)
3
,
pp. 382-399
Persistent link: https://www.econbiz.de/10011737725
Saved in:
2
A model for delivering branding value through high-impact digital advertising
Baron, Shawn D.
;
Brouwer, Caryb
;
Garbayo, Amaya
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 286-291
Persistent link: https://www.econbiz.de/10010419824
Saved in:
3
An evaluation of government and industry proposed restrictions on television advertising of
breakfast
cereals
to children
Berning, Joshua
;
Huang, Rui
;
Rabinowitz, Adam N.
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
4
,
pp. 507-525
Persistent link: https://www.econbiz.de/10010480138
Saved in:
4
Does advertising overcome brand loyalty? : Evidence from the
breakfast-cereals
market
Shum, Matthew
- In:
Journal of economics & management strategy : JEMS
13
(
2004
)
2
,
pp. 241-272
Persistent link: https://www.econbiz.de/10002082900
Saved in:
5
Measuring market power in the ready-to-eat cereal industry
Nevo, Aviv
- In:
Econometrica : journal of the Econometric Society, an …
69
(
2001
)
2
,
pp. 307-342
Persistent link: https://www.econbiz.de/10001566229
Saved in:
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