Targeted advertising in the breakfast ceral industry
Year of publication: |
August 2017
|
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Authors: | Berning, Joshua ; Rabinowitz, Adam N. |
Published in: |
Journal of agricultural and applied economics : JAEE. - Cambridge : Cambridge Univ. Press, ISSN 2056-7405, ZDB-ID 2141115-3. - Vol. 49.2017, 3, p. 382-399
|
Subject: | Breakfast cereals | targeted advertising | Werbung | Advertising | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Werbeplanung | Advertising planning |
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