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~language:"eng"
~subject:"Australia"
~subject:"Gender"
~type:"article"
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Search: subject_exact:"Werbepsychologie"
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Australia
Gender
Economic psychology
573
Wirtschaftspsychologie
573
Psychology of advertising
530
Werbepsychologie
530
Consumer behaviour
293
Konsumentenverhalten
293
Advertising effects
256
Werbewirkung
256
Theorie
195
Theory
195
Advertising
156
Werbung
155
Behavioral economics
151
Verhaltensökonomik
151
Psychology
106
USA
105
United States
105
Psychologie
103
Emotion
78
Personality psychology
72
Persönlichkeitspsychologie
72
Experiment
70
Brand image
56
Cognition
56
Kognition
56
Markenimage
56
Brand management
47
Markenführung
47
Satisfaction
39
Zufriedenheit
39
Motivation
37
Perception
37
Wahrnehmung
36
Public sector
34
Öffentlicher Sektor
34
Internet marketing
33
Online-Marketing
33
Arbeitspsychologie
31
Organizational psychology
31
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Bakir, Aysen
2
Adkins, Mark
1
Avery, Elizabeth Johnson
1
Bailey, Janis
1
Blodgett, Jeffrey G.
1
Brandstätter, Hermann
1
Chan, Kelvyn Ka Fuk
1
Cornwell, T. Bettina
1
Dahl, Darren W.
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Danaher, Peter J.
1
Durand, Robert B.
1
Eisend, Martin
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Fazli-Salehi, Reza
1
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1
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1
Kyrousi, Antigone G.
1
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1
Lambiase, Jacqueline
1
Lee, Yoon-joo
1
Lee, Yu-kang
1
Lord, Kenneth R.
1
Lozza, Edoardo
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Manzi, Claudia
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Newby, Rick
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Panopoulos, Anastasios P.
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Paz Toldos-Romero, María de la
1
Peggs, Leila
1
Phau, Ian
1
Plagemann, Julia
1
Prendergast, Gerard
1
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Raghavan, Rohan
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International journal of advertising : the quarterly review of marketing communications
4
Gender, culture, and consumer behavior
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of current issues and research in advertising : JCIRA
2
Global journal of business research : GJBR
1
International employment relations review
1
International journal of consumer studies
1
Journal of advertising research
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of internet commerce
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Perspectives in economic psychology
1
Psychology & marketing
1
The journal of behavioral finance : a publication of the Institute of Behavioral Finance
1
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ECONIS (ZBW)
21
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1
Is psychology of money a gendered affair? : a scoping review and research agenda
Sesini, Giulia
;
Manzi, Claudia
;
Lozza, Edoardo
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2701-2723
Persistent link: https://www.econbiz.de/10014427354
Saved in:
2
Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
; …
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
Saved in:
3
Trust in online recommendations : an evolutionary psychology perspective
Prendergast, Gerard
;
Paliwal, Aishwarya
;
Chan, Kelvyn Ka Fuk
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 199-216
Persistent link: https://www.econbiz.de/10011859272
Saved in:
4
Attitudes toward ads portraying women in decorative roles and female competition : an evolutionary psychology perspective
Kyrousi, Antigone G.
;
Panigyrakis, George G.
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 771-798
Persistent link: https://www.econbiz.de/10011618376
Saved in:
5
Communion-over-agency effects on advertising effectiveness
Infanger, Martina
;
Sczesny, Sabine
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 285-306
Persistent link: https://www.econbiz.de/10011342934
Saved in:
6
Incorporating emotions into evaluation and choice models : application to Kmart Australia
Roberts, Ken
;
Roberts, John H.
;
Danaher, Peter J.
; …
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 815-824
Persistent link: https://www.econbiz.de/10011410002
Saved in:
7
Gender stereotypes as a double-edged sword in political advertising : persuasion effects of campaign theme and advertising style
Lee, Yu-kang
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 203-234
Persistent link: https://www.econbiz.de/10010362929
Saved in:
8
Gender roles and humor in advertising : the occurrence of stereotyping in humorous and nonhumorous advertising and its consequences for advertising effectiveness
Eisend, Martin
;
Plagemann, Julia
;
Sollwedel, Julia
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 256-273
Persistent link: https://www.econbiz.de/10010408864
Saved in:
9
Personality
Durand, Robert B.
;
Newby, Rick
;
Peggs, Leila
; …
- In:
The journal of behavioral finance : a publication of …
14
(
2013
)
2
,
pp. 116-133
Persistent link: https://www.econbiz.de/10010255623
Saved in:
10
Dimensions of brand personality in Mexico
Paz Toldos-Romero, María de la
- In:
Global journal of business research : GJBR
6
(
2012
)
5
,
pp. 35-47
Persistent link: https://www.econbiz.de/10009632831
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