Dimensions of brand personality in Mexico
Year of publication: |
2012
|
---|---|
Authors: | Paz Toldos-Romero, María de la |
Published in: |
Global journal of business research : GJBR. - Hilo, Hawaii : IBFR, ISSN 1931-0277, ZDB-ID 2536575-7. - Vol. 6.2012, 5, p. 35-47
|
Subject: | Markenimage | Brand image | Werbewirkung | Advertising effects | Werbepsychologie | Psychology of advertising | Geschlecht | Gender | Mexiko | Mexico |
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