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~language:"eng"
~subject:"Big event"
~subject:"Emotion"
~subject:"Event"
~subject:"Leisure industries"
~subject:"Sponsoring"
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International journal of event and festival management
20
Tourism management : research, policies, practice
16
Journal of travel and tourism marketing
11
Social enterprise and special events : market-based approaches to mission-driven gatherings
9
International journal of contemporary hospitality management
7
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Sport management review
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European Sport management quarterly : ESMQ
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International journal of hospitality management
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International journal of sport management and marketing : IJSMM
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
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Event tourism in Asian countries : challenges and prospects
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International journal of advertising : the quarterly review of marketing communications
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3
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Scandinavian journal of hospitality and tourism
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2
European journal of marketing : EJM
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ECONIS (ZBW)
267
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1
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
Place-based community events and resistance to territorial stigmatisation
McGillivray, David
;
Walters, Trudie
;
Guillard, Séverin
- In:
International journal of event and festival management
15
(
2024
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10014535247
Saved in:
3
Spatial authenticity and extraordinary experiences : music festivals and the everyday nature of tourism destinations
Skandalis, Alexandros
;
Banister, Emma
;
Byrom, John
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
2
,
pp. 357-370
Persistent link: https://www.econbiz.de/10014582227
Saved in:
4
Shared festival tourism experiences : the power and purpose of remembering together
Wood, Emma H.
;
Kinnunen, Maarit
;
Moss, Jonathan
;
Li, Yanning
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
2
,
pp. 409-427
Persistent link: https://www.econbiz.de/10014582246
Saved in:
5
"I didn't want to promote it with a white girl" : marketing practices and boundary work at popular music festivals
Swartjes, Britt
- In:
International journal of event and festival management
15
(
2024
)
2
,
pp. 213-227
Persistent link: https://www.econbiz.de/10014535987
Saved in:
6
The development of Kansei-based work events scale
Nor Hafizah Ibrahim
;
Zafir Khan Mohamed Makhbul
;
Ayob, …
- In:
The South East Asian journal of management
17
(
2023
)
1
,
pp. 75-97
Persistent link: https://www.econbiz.de/10014261287
Saved in:
7
Maintaining the status quo : the nature and role of policy stakeholders' perceptions of event value
Wallstam, Martin
- In:
International journal of event and festival management
13
(
2022
)
2
,
pp. 219-234
Persistent link: https://www.econbiz.de/10013284856
Saved in:
8
The effect of organizer-sponsor congruence on sponsor credibility and the moderating role of involvement
Santos, Luiz Silva dos
;
Lopes, Evandro Luiz
;
Santos, …
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013532225
Saved in:
9
Event sponsorship and brand loyalty : mediating role of attitude toward sponsored events and sponsoring brand
Nguyen Dinh Toan
- In:
VNU journal of economics and business
2
(
2022
)
2
,
pp. 69-79
Persistent link: https://www.econbiz.de/10013499373
Saved in:
10
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
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