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~language:"eng"
~subject:"China"
~type_genre:"Bibliografie enthalten"
~type_genre:"Case study"
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Search: subject_exact:"Multinationales Marketing"
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China
International marketing
114
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114
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22
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20
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17
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15
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10
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Horn, Sierk
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Cui, Annie Peng
1
Darling, John R.
1
De Chernatony, Leslie
1
Eckhardt, Giana M.
1
Heller, Victor L.
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Hilletofth, Per
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1
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International journal of retail & distribution management
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International journal of shipping and transport logistics : IJSTL
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Long range planning : LRP ; international journal of strategic management
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ECONIS (ZBW)
10
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1
Luxury brands in emerging markets : a case study on China
Cui, Annie Peng
;
Wajda, Theresa A.
;
Walsh, Michael F.
- In:
Entrepreneurship in international marketing
,
(pp. 287-305)
.
2015
Persistent link: https://www.econbiz.de/10010493025
Saved in:
2
Shiseido in China : when politics interferes with business
Lazrak, Kaoutar
- In:
Case studies in Asian management
,
(pp. 67-84)
.
2014
Persistent link: https://www.econbiz.de/10010235395
Saved in:
3
Developing Guanxi relations
Kaunonen, Anna
- In:
Deep knowledge of B2B relationships within and across …
,
(pp. 51-91)
.
2013
Persistent link: https://www.econbiz.de/10010255116
Saved in:
4
Japanese multinational enterprises in China : successful adaptation of marketing strateagies
Buckley, Peter J.
;
Horn, Sierk
- In:
Innovations in international business
,
(pp. 358-385)
.
2012
Persistent link: https://www.econbiz.de/10009634255
Saved in:
5
Internalising a brand across cultures : the case of IKEA
Tarnovskaya, Veronika V.
;
De Chernatony, Leslie
- In:
International journal of retail & distribution management
39
(
2011
)
8
,
pp. 598-618
Persistent link: https://www.econbiz.de/10009273254
Saved in:
6
In-transit distribution as a strategy in a global distribution system
Claesson, Frida
;
Hilletofth, Per
- In:
International journal of shipping and transport …
3
(
2011
)
2
,
pp. 198-209
Persistent link: https://www.econbiz.de/10008937356
Saved in:
7
Managing conflict with the Chinese : the key from an in-depth single case study
Darling, John R.
;
Heller, Victor L.
- In:
Chinese management studies : CMS
5
(
2011
)
1
,
pp. 35-54
Persistent link: https://www.econbiz.de/10009129570
Saved in:
8
Cultural paradoxes reflected in brand meaning : McDonald's in Shanghai, China
Eckhardt, Giana M.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003785273
Saved in:
9
Japanese multinational enterprises in China : successful adaptation of marketing strategies
Buckley, Peter J.
;
Horn, Sierk
- In:
Long range planning : LRP ; international journal of …
42
(
2009
)
4
,
pp. 495-517
Persistent link: https://www.econbiz.de/10003897281
Saved in:
10
Market operations of German construction firms in the People's Republic of China
Ziouziou, Sammy
-
2001
Persistent link: https://www.econbiz.de/10001794069
Saved in:
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