Internalising a brand across cultures : the case of IKEA
Year of publication: |
2011
|
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Authors: | Tarnovskaya, Veronika V. ; De Chernatony, Leslie |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 39.2011, 8, p. 598-618
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Subject: | IKEA Svenska Försäljnings AB <Ödåkra> | Internationales Marketing | International marketing | Markenführung | Brand management | Markenimage | Brand image | Arbeitsverhalten | Work behaviour | Russland | Russia | China | 2003-2004 |
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