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~language:"eng"
~subject:"Competitive strategy"
~subject:"Kommunikation"
~type_genre:"Aufsatz im Buch"
~type_genre:"Thesis"
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Competitive strategy
Kommunikation
Messe
71
Trade fair
71
Messebeteiligung
13
Trade fair participation
13
Communication
7
Event sector
7
Fair trade
7
Fairer Handel
7
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7
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Kwiatek, Piotr
2
Leszczynski, Grzegorz
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Bathelt, Harald
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Brühe, Christian
1
Esser, Ulrich
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Golfetto, Francesca
1
Kromer von Baerle, Ulrich
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Proszowska, Anita
1
Rinallo, Diego
1
Schuldt, Nina
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Trade show management : planning, implementing and controlling of trade shows, conventions and events
3
Beyond territory : dynamic geographies of knowledge creation, diffusion, and innovation
1
Business strategies for economies in transition : book of readings on CEE countries
1
Challenges related to new segments and market trends
1
Proceedings of the 14th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : November 30 - December 2, 2006, Vienna, Austria
1
Strategic market creation : a new perspective on marketing and innovation management
1
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ECONIS (ZBW)
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1
The impact of the exhibitor's cultural context on the use of forms of communication in the management process of the exhibitor's participation in fairs
Proszowska, Anita
- In:
Challenges related to new segments and market trends
,
(pp. 27-37)
.
2016
Persistent link: https://www.econbiz.de/10011666519
Saved in:
2
Global buzz at international trade fairs : a relational perspective
Schuldt, Nina
;
Bathelt, Harald
- In:
Beyond territory : dynamic geographies of knowledge …
,
(pp. 250-264)
.
2011
Persistent link: https://www.econbiz.de/10009233592
Saved in:
3
Trade fairs exhibitors communication excellence
Kwiatek, Piotr
;
Leszczynski, Grzegorz
;
Zielinski, Marek
- In:
Business strategies for economies in transition : book …
,
(pp. 314-329)
.
2008
Persistent link: https://www.econbiz.de/10003795541
Saved in:
4
Reshaping markets through collective marketing strategies : lesson from the textile industry
Golfetto, Francesca
;
Rinallo, Diego
- In:
Strategic market creation : a new perspective on …
,
(pp. 97-123)
.
2008
Persistent link: https://www.econbiz.de/10003732334
Saved in:
5
Trade fairs exhibitors communication excellence
Kwiatek, Piotr
;
Leszczynski, Grzegorz
;
Zieliński, Marek
- In:
Proceedings of the 14th Annual Conference on Marketing …
,
(pp. 130-139)
.
2006
Persistent link: https://www.econbiz.de/10003622124
Saved in:
6
Trade shows as a live communication tool
Brühe, Christian
- In:
Trade show management : planning, implementing and …
,
(pp. 57-69)
.
2005
Persistent link: https://www.econbiz.de/10003142390
Saved in:
7
Trade fair companies' public relations and communication strategies
Esser, Ulrich
- In:
Trade show management : planning, implementing and …
,
(pp. 365-372)
.
2005
Persistent link: https://www.econbiz.de/10003142795
Saved in:
8
The Internet as a trade fair sales communication tool
Kromer von Baerle, Ulrich
- In:
Trade show management : planning, implementing and …
,
(pp. 717-729)
.
2005
Persistent link: https://www.econbiz.de/10003142955
Saved in:
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